Why nothing you've tried has worked
Ice. Stretches. Ibuprofen. New trainers. Insoles from Boots.
Every one of them made sense for the first few weeks.
Here's what nobody explained. After about a month, heel pain stops being a swelling problem. The tissue under your arch isn't inflamed any more. It's worn. Frayed where it anchors into your heel. And it has been fraying a little further with every step you've taken since.
That's why the ice stopped helping. You were treating swelling that had already gone.
It also explains the one thing you know better than anyone: the first steps out of bed are the worst. Overnight the tissue draws itself short. The moment your weight lands on it, it pulls apart again. Then the day begins, and by teatime you're bracing on the worktop.
You can't stretch your way out of that. You can't ice your way out of it. The load has to come off the arch and stay off it, hour after hour, while you get on with your day.
That's the only reason the Arden exists.
|   | Velandre | Ordinary insoles |
Holds the arch in position, all day |
|---|---|---|
Works inside the shoes you already own |
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Can be worn in bed and around the house |
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Graduated compression, heel to forefoot |
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Doesn't flatten out after a few months |
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30-day money-back guarantee |